It's hard to imagine anything that wasn't affected by the COVID-19 pandemic – and Colorado marajuana users were no exception. In this article we dig into the data from the last five years and even take a stab at predicting the future.
The Mile High City, known for its stunning mountainous landscapes and progressive outlook, has long been at the forefront of cannabis legalization in the United States. As we navigate a post-pandemic world, Colorado's cannabis scene is experiencing intriguing shifts in usage patterns and consumer behavior.
During the height of the pandemic, many people turned to cannabis for relief. The stress and anxiety brought about by the uncertainty of the times led to a surge in consumption. As a result, dispensaries across Colorado reported record sales. It's worth noting that this increase was not limited to recreational users; medical cannabis patients also sought solace in the therapeutic properties of the plant.
One of the most noticeable changes in the cannabis landscape is the growing popularity of delivery services. With social distancing measures in place, consumers sought convenient and contactless options. Companies specializing in cannabis delivery saw a significant uptick in demand, allowing consumers to order their favorite products from the comfort of their homes.
Microdosing, the practice of consuming very low doses of cannabis to achieve subtle therapeutic effects without impairment, gained traction during the pandemic. Many individuals turned to microdosing to alleviate stress, anxiety, and even sleep disorders without the traditional "high" associated with cannabis. This approach reflects a broader trend towards responsible and mindful consumption.
The pandemic underscored the importance of mental health and self-care. Cannabis brands in Colorado have responded by creating products specifically geared towards wellness. These include CBD-infused tinctures, topicals, and edibles that cater to individuals seeking relaxation and relief without the psychoactive effects of THC.
With more time spent at home during lockdowns, many Coloradans took up cannabis cultivation as a hobby. Home-growing kits and online resources saw a surge in interest, allowing individuals to cultivate their own cannabis plants legally. This trend reflects a desire for self-sufficiency and a deeper connection to the plant.
Colorado has been considering legislation to allow social consumption lounges, where individuals can enjoy cannabis in a social setting similar to a bar or café. This development could reshape the way people gather and socialize post-pandemic, providing a legal and regulated space for responsible cannabis use.
While things are forever changed because of the pandemic, Coloradoans have mostly returned to “normal”. Trends that got a boost and continue to see high adoption are delivery services and a focus on wellness.
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What about national legalization? According to a CBS News/YouGov poll released in April 2022, two-thirds of Americans want recreational marijuana use to be legalized under federal law and in their own state. A previous Pew Research Center survey found similar levels of support for marijuana legalization.We’ll see! Until then, we’ll continue to serve Colorado the best premium edibles on earth.
